LaVar Ball reportedly cost his son Lonzo a $10 million shoe deal when he spurned Nike, Adidas and Under Armour to follow through on his Big Baller Brand venture.
ESPN Sports Business Reporter Darren Rovell relayed this information during an appearance on the Dan Patrick Show on Tuesday, and hinted that the opportunity cost could be even greater now that it is more probable Lonzo lands with the Lakers.
"It's strange to me that when the Lakers got the No. 2 pick, that LaVar didn't at least fold some of his cards and go back to the shoe companies in earnest," Rovell said. "The original deal that Nike, Adidas, Under Armour were going to offer Lonzo Ball was five years, $10 million. $2 million a year. After the Lakers thing goes down, and you have the opinion he is going to the perfect scenario, the new deal might be five years, $20 million. Just by virtue of what happened in the lottery. But what does LaVar Ball do? Instead of saying he wants $1 billion, he now wants $3 billion."
Big Baller Brand is currently taking pre-orders for Lonzo's signature shoe, the ZO2: Prime, at the price of $495.
Hear the full interview below.