Nick DePaula provides shoe deal expertise on Big Baller Brand


TORRANCE, CA - MARCH 14:  Lavar Ball is seen at the game between Chino Hills High School and Bishop Montgomery High School at El Camino College on March 14, 2017 in Torrance, California.  (Photo by Josh Lefkowitz/Getty Images)

"In Lonzo's case, I think he could have got somewhere over $1 million, around $1.5 million a year [on a shoe deal]. The standard is a four-year deal. So if you expand that over the deal, it could have been maybe $5-6 million over his first four years." 

Shoe deal expert Nick DePaula of The Vertical joined Petros and Money to discuss how much LaVar could cost Lonzo, and well as how Big Baller Brand could succeed. DePaula also elaborates on the ins-and-outs of the shoe deal industry.

Listen to the full interview below.


Sponsored Content

Sponsored Content