The world was in shock and mourning on the morning of January 26, 2020 when it had been announced that Kobe Bryant, Gianna Bryant, & the 7 other passengers were killed in a helicopter crash in Calabasas. Bryant, was just beginning a new chapter in his post basketball career & he had so many plans that he wanted to accomplish.
Co founder of Virgin Hyperloop Shervin Pishevar revealed on Twitter today that Bryant had plans in motion to leave the global brand Nike to start his own footwear company appropriated named Mamba, after the two met in December 2019. According to Pishevar, Bryant wasn't happy with the direction of his signature line due to the brand's lack of marketing and promotional commitment. He continued by saying that the sales of Bryant's shoes post-retirement were taking a hit. Here is what Pishevar said:
I met with Kobe Bryant in late December 2019. Kobe wasn’t happy with Nike and was going to leave it in 2020. Kobe was going to start Mamba, a shoe company owned by players. He passed away weeks later. What he was about to do in business was going to eclipse his sports career.
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