LaVar Ball has not been shy in boasting about the $1 billion shoe deal he believes his sons Lonzo, LiAngelo and LaMelo will receive, in conjunction with LaVar's Big Baller Brand.
So far, major shoe companies are not buying in.
The decision for these companies to pass on Big Baller Brand is not surprising, and perhaps is a reflection of LaVar over-saturating himself in the media and overestimating the worth of his brand. It also doesn't help the image of the Big Baller Brand that LaVar made some out-of-line comments recently that placed blame for UCLA's Sweet 16 exit on having too many white guys on the floor.
It's time to wait and see if anyone bites on the Big Baller Brand, but in the early stages, the prospects of a $1 billion shoe deal are looking pretty bleak. Maybe, just maybe, LaVar should park the helicopter and let his son's play speak for itself.
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