With one of the worst wildfire seasons on record and current fires ravaging the West Coast, Coors Banquet is building on its eight-year relationship with The Wildland Firefighter Foundation (WFF) and partnering with California-based lifestyle brand, Brixton, as a part of its ‘Protect Our West’ initiative.
Coors Banquet and Brixton are kicking off the partnership with a benefit show on Wednesday, September 29 to raise funds for the WFF and debut exclusive merch. The show will feature prominent indie rock band, Cold War Kids, for an exclusive two-man acoustic set that fans can’t get from their current tour. Watch the live stream on Coors Banquet Facebook Page. Click here to support!
The WFF provides help to the families of wildland firefighters who have lost their lives or are injured in the line of duty. Since the partnership started in 2014, Coors Banquet has donated more than $1.75 million, staying true to their commitment as a brand to protect the land, wildlife, and communities of the western United States.