Jeff Fisher

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Article By Vincent Bonsignore (Daily News)

LONDON — Jeff Fisher stood in front of reporters after another lost afternoon, another slew of mistakes, blown assignments, miscommunication, penalties and turnovers.

And another dreadful loss by his Rams.

In typical Fisher fashion, he pointed plenty of fingers at his players and even his coaches.

But never once did he point a finger at the main culprit.


And rather than talking about what he should do for the future of the Rams — turn the quarterback keys over to rookie Jared Goff — he insisted he will stick with Case Keenum.

Selfishly so.

Because this is about Jeff Fisher, after all. Not the Rams’ big picture.

If it looked and sounded all too familiar, it’s because it is.

Fisher has become the master of ceremony of sorts at these events. Deflecting blame, promising improvements and insisting the proper fixes will be made.

Nearly five complete years into his Rams tenure, he’s assumed this same exact position — on the wrong side of the scoreboard — 40 times.

And if you count the 17 years he spent in Houston and Tennessee, it’s up to 160.

That’s an extraordinary amount of times to take the podium after coaching a team to another loss. In fact, it’s five shy of the all-time record.

That’s too many for Fisher to still be employed by the Rams, if you’re really being honest.

But with the Rams making the move from St. Louis to Los Angeles and all the upheaval that came with it, they felt changing coaches probably added an additional challenge. Just as important, after putting him through more than 12 months of uncertainty as the NFL untangled the Rams’ return to L.A., they felt they needed to do right by him.

So they gave Fisher the chance to coach the final year of his contract. And maybe, just maybe turn things around and earn a new deal.

So much for all that.

The extension should be out the window at this point, and not just because the Rams lost their third consecutive game Sunday in a 17-10 loss to the New York Giants in London.

It goes beyond one loss or a three-game losing streak.

Something just isn’t adding up.

And it begins with the man in charge.